Market Insight If you’ve been tracking digital ad performance across verticals, you’ve probably noticed something surprising. While flashy e-commerce banners and aggressive app installs are fighting declining CTRs,   matchmaking ads   continue to draw higher engagement and longer attention spans. A study by Statista showed that online dating and relationship-based ad campaigns can see click-through rates up to 3 times higher than average lifestyle campaigns. For advertisers, this... Read more